Many hands make breakfast for Aussies in need

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June 13, 2014

Weet-Bix will be on the breakfast table for many struggling Aussie families this winter thanks to a chain of collaboration that stretches right back to the wheat paddock.

Foodbank is currently distributing enough Weet-Bix to provide 312,000 serves of the iconic breakfast cereal to large and small food relief charities around Australia. This Weet-Bix will go to people in need in prepared meals, food hampers and emergency packs to provide a nutritious and sustaining start to the day.

The donated product has been manufactured for Foodbank by Sanitarium Health & Wellbeing, made from grain donated by Australian farmers.

The grain came from a store collected by GrainCorp and other grain handlers in a program that encourages growers to do their bit to help reduce hunger in Australia. The donated grain is augmented by the handlers themselves as well as millers such as Weston Milling and Manildra. The aim is to create an ongoing supply of grains and flour which Foodbank can draw down from to manufacture a variety of key staples such as bread, pasta and breakfast cereal.

Sanitarium donated the additional ingredients, manufacturing time and labour to produce the Weet-Bix at their Berkeley Vale factory, ANZPAC donated the Weet-Bix packaging and Visy donated the cardboard cartons for shipping. Finally, Linfox delivered the donated Weet-Bix to the Foodbank warehouses.

Weet-Bix CSP partner logos

”Sanitarium has been partnering with Foodbank since 2010,” said Todd Saunders, General Manager, Sanitarium Australia. “Foodbank’s collaborative model makes it easy for us to use our skills and resources to contribute in a meaningful way, and by partnering with other suppliers our combined efforts can make a greater difference.”

“The Weet-Bix story is an example of the level of cooperation and support provided by Australia’s food industry to help us to meet the daily needs of food relief charities,” said Greg Warren, Foodbank General Manager. “Involvement of everyone in the supply chain, from the primary producer to the manufacturer, means the challenge is shared and we are able to create a sustainable solution to providing essential key staple foods.”

Last year Foodbank distributed enough food for 32 million meals but increasingly this is not coming from traditional rescue channels but needs to be proactively sourced through collaborative arrangements with every segment of the food industry. To date 750 tonnes of grain has been collected and other programs are targeting fruit and vegetables, milk, eggs, rice and meat.

Media Enquiries:

For more information contact:

Jackie Holt
Red Agency on behalf of Foodbank Australia
Ph: 02 9963 7857
Mob: 0422 541 075
Email: Jackie.Holt@redagency.com.au

Natasha Carroll
Red Agency on behalf of Foodbank Australia
Ph: 02 9963 7725
Mob: 0412 765 672
Email: Natasha.carroll@redagency.com.au