Cadbury donates 1.1 million Easter eggs

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April 11, 2014

For the third consecutive year, Cadbury will partner with Foodbank Australia to spread the joy of Easter, donating 1.1 million Easter eggs to warehouses across the country to be collected by charities and community groups in time for Easter. Foodbank Australia is the country’s largest hunger relief organisation, last year distributing 29 million kilograms of food to thousands of charities nationally.

The partnership will see both large and small charities receive Easter eggs, ensuring disadvantaged families in both city and country areas across Australia are able to enjoy the magic of Easter.

“Cadbury believes everyone deserves to experience the joy and happiness of Easter, and we are pleased to again partner with Foodbank Australia to make this happen,” said Stephanie Saliba, Corporate Affairs Manager at Mondelez International.

John Webster, CEO, Foodbank Australia is thrilled Cadbury is able to provide such a generous donation of Easter eggs again in 2014. “It’s extremely gratifying to see the delight on the faces of the recipients when they collect their Easter treats. For many families not being able to participate in cultural and religious traditions such as Easter is very isolating,” said John.

“While our primary function is to provide nutritious and hearty meals, our welfare agencies regularly tell us how valued these kinds of donations are, lifting the spirits and providing the feeling of being included in the community.”

Welfare agencies and community groups have already commenced collecting the Cadbury Easter eggs to be distributed to their networks in time for Easter. One such welfare agency is the National Centre for Indigenous Excellence in Redfern, Sydney.

Children with Cadbury Easter eggs

“Our Afterschool Program provides education excellence, cultural support and social guidance to program participants, families and communities. The Program is supported by Foodbank Australia to provide much needed regular food support for participants and it also brings surprises around festive times such as Christmas and Easter.”

“This is a very welcomed delight and we are extremely thankful to Cadbury and Foodbank for this opportunity to bring the joys of Easter to the children,” said April Long, Program Manager at the National Centre of Indigenous Excellence.

Cadbury also donates eggs to the major children’s hospitals nationally and has raised close to $1 million for the Good Friday Appeal through its sponsorship of the annual Cadbury Easter Egg Hunt at Werribee Park.

Media Enquiries

For further information please contact:

Sarah Edgar, AMPR on behalf of Cadbury
(03) 9428 2299

Jackie Holt, Red Agency on behalf of Foodbank Australia,
(02) 9963 7857

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