Saturday 1 July launch of Foodbank’s biggest ever Shop & Share campaign!
Fifteen leading food brands in Australia are on board to donate an extra one million food items to vulnerable Australians this July through the Shop & Share campaign.
“Our target of one million food products – more than 10 million serves – is ambitious, but we are confident that Australians will get behind this very important cause,” said Foodbank CEO Brianna Casey.
“This campaign makes it easy for everyday Australians to support Foodbank. By purchasing a product from our supporting partners at Woolworths in July, consumers will trigger a food donation to Foodbank, enabling us to distribute more food to Australians struggling to make ends meet this winter.”
Support from Australia’s leading food brands and products
Many long-term supporters of Foodbank are on board for this year’s Shop & Share campaign. Their donations for Shop & Share are in addition to their ongoing commitments to the country’s largest food relief organisation, which distributes more than 35 million kilograms of food and groceries to struggling Australians every year.
This year’s supporters are Ardmona, Chicken Tonight, Continental, Devondale, Helga’s, John West, McCain, Mount Franklin, Old El Paso, Primo, Sanitarium, SPC, SunRice, Woolworths and Vetta. Woolworths is also the exclusive retail partner for the campaign.
Food insecurity: a growing problem in Australia
At some point each year, one in six Australians are in crisis dealing with the anguish of not knowing where the next meal is coming from for themselves and their families.
Foodbank restores hope to people who are struggling by distributing food to 2,600 front line charities around the country. Every month, 644,000 people receive hunger relief from Foodbank agencies, a third of whom are children.
Despite Foodbank’s best efforts, more than 40,000 people are still being turned away from charities empty handed every month due to lack of available food.
Shop & Share makes it easy to make a difference
The donation process is simple. For every purchase of a nominated product from the campaign partners, a food donation will be made to Foodbank.
Customers can help boost donations to Foodbank during July simply by purchasing the participating brands in their weekly shop. Throughout the campaign, family-friendly recipes will be available, providing inspiration for easy to cook, delicious meals featuring the nominated products.
“Without the support of our partners, more Australians would simply go without. The extra donations will make a huge difference to hundreds of thousands who are struggling, including children,” said Ms Casey.
Woolworths, exclusive campaign partner
Woolworths is actively supporting the campaign with Shop & Share messaging on shelf and online. In-store radio, Fresh Magazine editorial, Woolworths Rewards support and eDMs are also part of Woolworths’ promotional activities.
Whisk Media Group is producing new recipes and cooking videos for each retail partner to share via social media, eDM, PR and other channels. Havas Worldwide is delivering above-the-line television, print, radio and OOH creative. GroupM is handling the media spend, securing television and radio spots and outdoor and print placements.
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