Help put Christmas dinner on the table of a family in need with Project Rudolph

Home / Media Releases / Help put Christmas dinner on the table of a family in need with Project Rudolph
November 20, 2017

Generous Aussies can help brighten the festive season for families doing it tough this year by donating a delicious Christmas meal with Project Rudolph.

For a donation of only $45, a Project Rudolph meal box will provide a nutritious meal of roast meat, vegetables and Christmas cake to Australians who may otherwise miss out on Christmas lunch or dinner this year.

Project Rudolph is a joint initiative between Aussie Farmers Direct, Aussie Farmers Foundation and Australia’s largest hunger relief organisation, Foodbank. According to the Foodbank Hunger Report 2017, 3.6 million Australians (15%) have experienced food insecurity at least once each year, with 27% of these individuals being children.

Donating a Project Rudolph meal box is as easy as jumping online at the Aussie Farmers Direct website or the Aussie Farmers Foundation website. Aussie Farmers Direct supplies and packs all the ingredients and Foodbank distributes the hampers to their network of 2,600 charities across Australia in time for Christmas.

The campaign aims to distribute over 1,000 Christmas meal boxes across Australia this year. With almost a third (29%) of the Australians who are experiencing food insecurity living in regional and remote areas, the focus will be on supporting these communities.

Foodbank Australia CEO, Brianna Casey said “We are delighted to be working with Aussie Farmers Direct and Aussie Farmers Foundation again this year for Project Rudolph. The hampers we receive through this generous initiative will help us provide a Christmas meal for a family who might have otherwise gone without. Christmas can be a stressful time for some, but providing food on Christmas day will be one less thing to worry about for these families.”

Aussie Farmers Direct CEO, Brendan Shaw added, “Our customers have been committed to Project Rudolph for the past two years, with over 1,600 meal boxes donated and delivered to families across Australia.”

“We know that the simple act of providing a meal can help families doing it tough at Christmas and we’re encouraging even more people to donate to Project Rudolph.”

Aussie Farmers Foundation Executive Officer Kylie Cirak said: “The level of need for food relief in Australian farming regions can seem overwhelming, but the community can help. Donations mean we can help support Project Rudolph in 2017 as well as other projects that make a difference to food insecurity in rural and regional Australia.”

Project Rudolph donations will remain open until Friday 22 December 2017.

How to donate a Project Rudolph box

Aussie Farmers Direct

If you’re already an Aussie Farmers Direct customer, simply add a Project Rudolph box to your order via the Christmas category at

Otherwise, sign up as a customer at and then add a Project Rudolph to your order along with your weekly grocery shop.

Aussie Farmers Foundation

From the home page of click on the Project Rudolph link and donate $45 for each box you’d like to give.


Media enquiries

McKenna Moroz
Foodbank Australia
P +61 2 9056 7029

Chelsea Jarred
Grapevine PR
P 03 9521 2784
M 0450 566 135

Aussie Farmers Direct

Aussie Farmers Direct delivers fresh, local, honest produce from some of Australia’s best farms and local producers. We first started with just one delivery van in 2005 bringing back the old-fashioned milkman. Today, our customers enjoy everything from farm-fresh Aussie produce, household/pantry necessities and even recipes with all the ingredients needed to make healthy family meals – delivered to their door.

Aussie Farmers Foundation

Established in 2010 by Aussie Farmers Direct, the Aussie Farmers Foundation has given more than $1.3 million in grants to projects supporting rural and regional communities doing it tough across Australia. The Foundation funds key initiatives focusing on farm sustainability, disaster relief and recovery, kid’s health, food relief, and mental health and wellbeing in Aussie farming communities.

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