Goodman Fielder 3 Million Loaves

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Whether it’s a young person driven into homelessness, a low income family who can’t make ends meet or an elderly person isolated in their own home, hunger is a real and pressing issue in Australia. It is a disturbing fact that in this ‘lucky country’ every day people are forced to make difficult choices such as: “Should I fulfill my prescriptions or buy food?” or “Should I skip meals myself so I can feed the children until the next payday?”.

Foodbank is the pantry of the welfare sector working with companies like Goodman Fielder to provide the food needed by Australia’s charities and community groups to bring relief and hope to people who are struggling to cope. Our aim is to be a reliable source of all the key staples needed to provide nutritious and balanced meals, including bread.

Goodman Fielder is a generous supporter of Foodbank and since 2006 has been providing fresh bread daily to our warehouses around the country. Understandably, bread is on the shopping list of every charity so there is never enough to meet the total need.

Now Goodman Fielder has committed to providing a loaf to Foodbank for every loaf they sell between Wednesday, 21 November and Tuesday, 18 December 2012, up to 3 million loaves. This means, with your help, we can be guaranteed enough bread to meet the needs of our charities every day for over a year!


So helping us is as simple as purchasing a loaf of bread from either the Helga’s or Wonder bread ranges next time you visit the supermarket. Your loaf will mean a loaf for someone who can’t afford one for themselves or their family.

Our Breadometer  will keep track of how many loaves have been purchased during our campaign. Together we can reach our 3 million loaf target!

* TERMS & CONDITIONS  Buy any loaf from the Helga’s or Wonder ranges between 21.11.12 and 11.59pm AEDST 18.12.12 and Quality Bakers Australia Pty Limited (ABN 45 004 205 449) of T2, 39 Delhi Road North Ryde NSW 2113 will donate one loaf to Foodbank, the food charity, up to a maximum of 3 million loaves.

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