SUNNY QUEEN IS ‘EGG-STREMELY’ PROUD TO HAVE PARTNERED WITH FOODBANK AND MAJOR RETAILERS TO HELP RAISE FUNDS TO FEED AUSSIES IN NEED
28 April 2023
Australia’s favourite smiley-faced eggs and Foodbank Australia are proof of the power of an ‘egg-ceptional’ partnership, their joint ‘Purple Egg Pack’ campaign having raised enough money in six months to provide 184,738 meals to families in need.
The product cracked the market last June with a percentage of proceeds from every carton sold at supermarket major outlets across Queensland, Victoria and New South Wales being donated towards Foodbank.
“We are egg-stremely proud to have created a Purple Foodbank Egg Carton for a very special purpose,” said Isabelle Dench, Head of Marketing of Sunny Queen Australia.
“To have provided over 184,000 meals for a cause that really matters in the first six months of the campaign is so incredible. We’re egg-cited to continue the partnership and provide even more meals by the end of the year,” she said.
The funds raised were handed over to the Foodbank team at a morning tea today, Friday, April 28.
“We are so grateful for our partnership with Sunny Queen who have supported Foodbank since 2018,” said Foodbank Australia CEO Brianna Casey.
“I have loved seeing the purple Sunny Queen Egg cartons in my local supermarket and this result is truly amazing and will make such a different to the lives of many doing it tough right now.”