Subway® fights hunger across Australia with the 2018 Subway Live Feed
Last year, on Friday 2 November, Subway restaurants around Australia came together for the second year in a row to fight food insecurity in celebration of World Sandwich Day.
With an ever-increasing number of Australians experiencing food insecurity and the demand for food relief reaching crisis levels in some areas, Subway Australia’s biggest event of the year, the Subway Live Feed helps school children, families in regional and remote areas experiencing food insecurity, and people in need.
In partnership with Foodbank, every guest who visited a Subway and purchased a sub, salad or wrap on Friday November 2 got another one free, and Subway donated the cost of a meal through Foodbank to those seeking hunger relief.
In 2017 on World Sandwich Day, 13 million meals were donated globally, and 280,000 meals were donated in Australia alone, directly helping communities who experience food insecurity and anxiety, including more than 2,600 charities and 2,000 schools.
Together with Foodbank, Subway donated 343,196 meals last year, making a difference to school children, families experiencing food insecurity, and people in need across the country.
CEO of Foodbank Australia, Brianna Casey, said the 2017 World Sandwich Day efforts were such a fantastic success that they were thrilled to be partnering with Subway again in 2018.
“Last year’s efforts helped raise funds that supported more than 340,000 meals for Australian families in need. This is crucial for us as we try to reach hungry and vulnerable Aussies across the country.
It’s hard to imagine what 340,000 meals actually looks like but it provides the equivalent of $1.5 million in benefits to health, emotional wellbeing, sense of self-worth, social relationships and, ultimately, overall standard of living for the food relief recipients.”
Each donation on Friday 2 November, in celebration of World Sandwich Day, was captured on the Subway Live Feed digital tracker, and guests were invited to follow the progress of hitting the target of 300,000 meals or beyond via www.SubwayLiveFeed.com.au.
What began as a fun way to celebrate the humble sandwich in 2017, has turned into a powerful global fundraising initiative for Subway. Subway’s Country Director for Australia & New Zealand urged Australians to get behind the event to support the brand in making a difference to Australians in need.
“Subway invited the whole community to get behind our Subway Live Feed initiative in 2018. All participating Subway restaurants, from regional locations such as Manjimup and Toowoomba to our metro restaurants across Sydney, Melbourne, Brisbane, Adelaide and Perth celebrated on November 2.”
“We recognise food insecurity as one of the silent issues so many families and people in need around Australia face, and we are committed to driving change through the Subway Live Feed event. The humble submarine sandwich is now a vehicle to drive a positive change within our community.”
Subway invited all guests across the country to come in and participate in the celebrations. Celebrity guests could be found across Australia in various restaurants, with activities and entertainment to add to the excitement of the day. By enjoying a lunch or dinner friends and family on Friday 2 November, guests helped those experiencing food insecurity around Australia.