Chobani and Woolworths

Partnering with Foodbank to increase access to fresh produce for Aussies in need

In February 2024, Chobani teamed up with Foodbank and Woolworths to launch two new 907g tubs of Strawberry and Passion Fruit yogurt, with every tub sold donating 6 meals to Aussies in need. This is the second campaign of this type, with the inaugural campaign in 2022 providing the equivalent of 552,000 meals.

With a commitment to donate 100% of profits, the limited edition product was exclusive to Woolworths and helped provide the equivalent of 1.56 million meals.

The funds raised from the campaign will go towards the purchasing and distribution of fruit and vegetables across the country.

Tim Browne, GM ESG & General Counsel Chobani, reflects on the collaborative nature of Chobani’s relationship with Foodbank. “As a food and drinks manufacturer we have a responsibility to ensure everyone has access to nutritious food. However, we recognise that understanding the specific needs of communities requires expertise – that’s where Foodbank comes in. Our partnership with Foodbank is more than just a collaboration; it’s a friendship built on a shared mission to use food as a force for good. We are always looking for new and innovative ways to support Foodbank and make a tangible impact. Through our close collaboration, Foodbank has highlighted the pressing need for fresh produce, and we’ve tailored this initiative to address this directly.”

Driven to use its platforms, resources and influence to improve food access, Chobani hopes that this campaign will also encourage other brands to make their own positive impact on individuals and local communities. “Collective corporate efforts have the power to ignite positive impact on individuals and communities experiencing hunger,” said Browne.