The innovative initiatives making a difference

Here at Foodbank, we love partnering with organisations that are using creativity and generosity to fundraise on our behalf. From coffee to car warranties, cycling to celebrity spatulas, these initiatives are helping us to feed 69,000 people every day, right across Victoria.

Here are some incredible examples of businesses rallying behind the cause, helping to raise the vital funds needed for us to get healthy food on tables across the state.

Supporting these initiatives is just one of the many ways that you can help Foodbank Victoria.

Chobani

Chobani created limited-edition yogurt made just for us, the ‘Fruit for Good’ yogurt, with 100% of the profits being donated to Foodbank. Sold nationally, this limited-edition yogurt raised the equivalent of 850,000 meals in Victoria alone.  

Encore Tissue

Encore Tissue has partnered with Foodbank Australia to produce toilet paper that directly supports our mission. The goal is to raise 1,000,000 meals. Available exclusively at Woolworths in-store and online, this initiative is designed to have a lasting impact on people doing it tough.

FYXO – Melburn Roobaix

FYXO – Melburn Roobaix cycling event kindly contributed $5 from the sale of each early bird ticket and $1 from all other tickets sold for the 2025 event. Melburn Roobaix is a fun ride around the city and suburbs that celebrates everything rad about riding rides with friends. In its 20th year, the continued popularity is down to the grass roots feel that celebrates creativity and kookiness over speed and athleticism – with prizes to rival the Tour De France just for participating! 

Halidon Hill Finance 

Halidon Hill Finance has joined hands with Foodbank Victoria by donating $10 from each settled transaction, which equals 20 nourishing meals for those who need our support.

Hallmark 

Hallmark invites online customers to round up their spend with a donation at the point of purchase. As one of the world’s leading gift card and gifting retailers, Hallmark is helping to make a difference, one small act of kindness at a time.

In Other Good News 

In a significant effort to tackle food insecurity, In Other Good News is contributing $2 for every 250 grams sold across its Grindhog Day coffee packages. This initiative has already generated an impressive $24K in funds. 

Minimax 

Minimax has taken fundraising to the next level by selling spatulas designed by celebrities, including Hamish Blake, Chrissie Swan, Sophie Monk, Glenn Robbins, Mark Knight, and Adam Liaw. With 100% of profits donated, across all campaigns Minimax has raised almost 385,000 total meals.

Presidian Group 

Every $1 donated is 2 meals created – and Presidian Group are kindly contributing $1 from each car warranty administered. This really makes a difference, with more than $100,000 raised to date for Foodbank Victoria. 

Trade For Good 

Trade For Good is making an impact by donating 50% of their brokerage when investors select Foodbank as their preferred charity. So far, this initiative has raised 18,000 meals, and the momentum continues to grow. 

Each of these initiatives showcases the power of collaboration to get healthy meals on the tables of Victorians doing it tough. We couldn’t do it without these amazing partners – so we celebrate their creative and impactful fundraising efforts.   

Got a cool idea for how your organisation can help raise funds for Foodbank? Our partnerships team would love to hear it! corporateparnterships@foodbankvictoria.org.au