For families already stretched, the festive season can feel overwhelming. 

We believe no one should miss out on the joy of Christmas because of financial hardship. That’s why every year we team up with incredible people and corporate partners to ease the burden and bring a little cheer to those who need it most.

Here’s a look at some of the initiatives that made a big difference last Christmas:

Give a Feed

Give a Feed was founded 13 years ago by Wayne Smith and Aaron Pitt, who partnered with Rotary and Foodbank to turn their vision into reality. Since then, this amazing initiative has raised more than $1 million and helped over 30,000 families enjoy a festive meal.

Each year, we work together to create a Christmas-themed hamper that feeds a family of four. Packed by volunteers and distributed by us, these hampers reach those most vulnerable in our community.

Last year’s hampers were filled with festive favourites like Christmas cake, custard, Plumrose tinned leg ham, shortbread biscuits, baked beans, canned vegetables, pasta, rice and even donated chocolate for an extra treat.

More than 2000 hampers were delivered across Western Australia. 

Hawaiian Giving Box

Our amazing friends at Hawaiian continued their generous support through the Giving Box campaign. Shoppers at Hawaiian centres across Perth donated food and funds to help brighten Christmas for families doing it tough.

Centres including Claremont Quarter, Melville, Forrestfield, Victoria Park, Bassendean and Noranda collected food donations and offered tap-and-go options for cash contributions. Every donation helped us provide essential groceries and festive treats to those in need. 

Giving Machines

For the third-year running, Lakeside Joondalup’s “Kindness with Convenience” vending machines gave people a simple way to give back. With 30 different items to choose from – including a weekly grocery shop, baby essentials and literacy packs; donations started from just $5. A small gesture that made a big impact.

A heartfelt thank you to everyone who helped make these initiatives possible. Your generosity ensured thousands of Western Australians could enjoy a brighter, more hopeful Christmas.