A LITTLE GOES A LONG WAY, SAYS MARGARET

A little goes a long way

Hunger Fighters are a special group of people who give a regular donation to Foodbank every four weeks.

Big-hearted regular donors like Margaret know that even the smallest donation to Foodbank goes a long way.

“Every four weeks I donate $20. That’s all I can afford at the moment. My husband is on a pension, I’m on Centrelink, so there’s not much money there, but we can afford to give that little bit to Foodbank,” said Margaret.

 

Did you know that every single dollar donated to Foodbank provides two meals? You can make a difference, too. Margaret encourages you to become a Hunger Fighter, too. “Go for it. People need help. We need to get that food out to everybody who is doing it tough.”

If you would like to become a regular donor like Margaret you can sign up here.

“Without hope, I don’t know where we’d be.”

Jenny never imagined she would need help from Foodbank – until her Marital Arts business had to close down during the COVID lockdown.

“We had no income. My husband, who was semi-retired, went back to work driving trucks. He struggled, but we had to get some money in the door to feed us and our boys.

“Before COVID-19 hit, we were partnering with Foodbank, providing veggies from local Goulburn farmers for hampers. Then we ended up needing help, too. We’re still trying to get back on our feet.

jenny2 1

“I’m a Foodbank volunteer now. I’m so intensely proud of our community – the way we are looking out for each other. To all those wonderful people who have donated to Foodbank, please keep your donations coming.”

Hungry Aussie families like Jenny’s are so grateful to you for putting food on the table – thank you.

The New Faces of Hunger

The new faces of hunger

Do you remember Leanne and Jack and their young family? Their story in our recent letter touched many hearts… especially the news that little Robert, aged just 11, had a heart attack, then a further illness, Sydenham’s Chorea.

It was hard to believe that one young couple had to cope with so much in such a short time. The reality is, this is just one story among hundreds; hard-working Aussie families who never in their wildest dreams imagined they would be facing such hardship.

Your kind response to this appeal made a huge difference. Foodbank has delivered food hampers brimming with ingredients for healthy meals
to Leanne and Jack to feed their kids, and other families, too.

Leanne and Jack face many hard days ahead. Jack has still not secured a job. Robert is struggling to cope with his new medicine. And they are not alone.

Families who have never needed help to put food on the table for their children are now desperate, and it could be anyone, in your street or the school yard.

Groups like Deloitte Access Economics estimate the further loss of 145,000 jobs over the next two years. That’s countless thousands more families going hungry. And that’s why Foodbank is aiming to deliver an extra 2.7 million meals a month to families in need.

Thank you so much for your care and support for families like Leanne and Jack’s. Knowing that people like you care so much about them brings such comfort. Your generosity is bringing hope and filling empty tummies.

Your kindness changed everything for Glenn

“I lost the business, I lost my house, I lost my car, everything. It was unbelievable.”

Your kindness changed everything for Glenn

Last year, Glenn’s visa travel business wore the full impact of COVID-19. “Christmas time was always slow. There was the bushfires, followed by floods. People weren’t traveling. Then as soon as COVID hit, bang, everything stopped straightaway. I had seven staff. We had to put everyone off and close the doors.”

Glenn’s friends loaned him money to do his house up and sell for maximum value. With what was left, he bought a small home in Wingham on the NSW North Coast to start over. But sadly, Glenn was once again plunged into turmoil in the disastrous NSW floods.

“I got up at 2am to look down the hill and the water was almost at my house. It just kept coming and coming. I was luckier than others, but I couldn’t believe disaster had struck again.”

Glenn says receiving his Crisis Hamper after the floods was ‘a little ray of sunshine’. “For me, being single and for the families on my street, it was like a breath of fresh air. Such a beautiful gift to receive in a time of need.”

The Hunger Ride 2021

We know you’ve been hanging out for it – The Hunger Ride is back on for 12 – 14 November, 2021!

Ever wanted to feel like a professional in the pro peloton? The Hunger Ride is an exclusive corporate cycling challenge through 172kms of Victoria’s most beautiful and difficult cycling terrain. While the terrain might be challenging, every kilometre will help raise much-needed funds to provide vulnerable children and their families with emergency food relief.

We’re now recruiting dedicated corporate cycling teams to join Hunger Ride ambassador Baden Cooke and well-known personalities such as Hamish Blake and Matthew Keenan to test their mettle and help us break the cycle of hunger.

Interested?

Briony’s story 

The day Briony made her first trip to Foodbank WA’s Centre for Hunger relief, is a memory both bitter and sweet. She’d been given a ticket to survival, a fifty dollar voucher. Her rent was paid, the lights were on, she had nappies, baby Marlow had been fed, but Briony had been going without.

There was just enough fuel in the car to take the forty-five minute trip. Briony hated to waste fuel; she’d been saving those miles for emergencies… and this was a matter of survival.

Three years earlier at age thirty, she never could have imagined being without food. She was fit, full of fun and loving her full time job working for an art supply specialist in Subiaco. Everything fell apart the afternoon she got a call from her doctor to come in urgently.

Briony’s breast cancer treatment started right away. She had radical breast surgery, an infuser port put in her heart, chemo and radiation. She had her precious eggs frozen and was told she could never fall pregnant naturally. Briony says the treatment worked by killing everything inside her body so there would be ongoing health issues like osteoporosis and lymphedema.

Emerging from two years of treatment, Briony felt lost and isolated. She’d been out of the social network, friends had moved on to start families and her life experiences weren’t really something others connected with. Keen to restore normality, Briony returned to the job she loved.

“After treatment when your hair grows back it makes everyone else comfortable. It makes them feel satisfied that ‘I’m ok now’, without really having to check in. People don’t understand that you are still enduring a personal struggle post cancer, also there was always this grey cloud of possibility of it returning.”

It was too much, too soon. Briony had a breakdown and hasn’t returned to her job since then.

“It was like a physical, spiritual and emotional step. I had to learn that I couldn’t replicate the person I was before that which is what I was trying to do. There was a long journey of letting go of the person that I was prior to cancer and rebuilding my sense of self from the ground up.”

The following year, Briony went to see her doctor. “I feel like I’m pregnant”, she said. The doctor and several other doctors she saw in the weeks that followed said it wasn’t possible. Early tests didn’t prove anything and when elevated hormone levels did start to show up she was sent for urgent ultrasound for fear the cancer had returned. And there she was, little Marlow, her tiny heart jumping for joy at six weeks of life.

Pregnancy is rarely easy, and for Briony there were traumas and challenges every step of the way, but little Marlow arrived safely. Briony juggled being a new mum with ongoing medical appointments including a hip replacement when her baby was only four months old.

“I was a disabled single mum so there was a real big struggle in my life. Marlow was my purpose. I was obsessed with keeping her alive because I didn’t think I was even going to get her to this earth.”

Briony struggled to pay the bills, and at a time when her own health and nutrition should have been a priority, she was putting herself last. Little Marlow was always fed, Briony hoarded what little food she had and went without.

Help for Briony came via her Mothers group. It was a group for vulnerable mums run by Uniting Care West and everyone was given a list of support services. Taking that step of asking for help was very, very hard, but Briony says by that time it was a matter of survival.

“I was apprehensive at first because it was a struggle to even get there. Once I got in and saw how much I was able to fill up my trolley with it became a relief. A relief of stress and anxiety. So much useful stuff, even a treat like an iced-tea. That food was going to make such a difference for me and last several weeks.” Briony said.

“Foodbank WA provided a safe space for me in a situation where I was vulnerable. Sometimes all it takes is someone filling up your pantry to give you the confidence to keep going.”

Briony is in a better place now, but as a single mum on a disability pension with chronic pain, lymphedema, bulging discs and osteoporosis, life is still hard work. She has regular rehabilitation but always makes time to walk Marlow to school and walk the dog. Without making time for her health Briony says she could be in a wheelchair. From time to time Briony has turned to Foodbank WA, but she still says asking for help isn’t easy.

“People aren’t going to sympathise with you just because you’re a mum trying to feed your kid, they don’t want to hear that you’ve had cancer or that you’re hungry. They don’t want to hear how they have to be responsible for you, they just want to hear what you’re doing to fix it. There was a strong sense of having to figure it out on your own and you judge yourself for it.”

“People don’t choose poverty. We shouldn’t take anything for granted, especially after this past 18 months, there are a lot more people in this situation.”

While Briony is doing a great job of caring for herself now, she will still always be priority #2, because gorgeous Marlow is her everything.

“She’s my shining light. Marlow does show empathy and kindness which was the most important impression I wanted to leave on my child. I want her to stop and notice when people need help. I know it’s part of her fundamental makeup and I’ve never been more proud of anything in my life.”

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2 LINE HEADINGS THAT
GENERATES FEELING OF NEED

SUB-HEADLINE THAT FOLLOWS THE HEADINGS

Body Text Sentence 1 –  Create an emotional connection, can ask a heartfelt question. 16- 18 words.

Body Text Sentence 2 – Stating facts about what is the main problem to be solved.  It can be 20-25 words here.

Body Text Sentence 3 – Elaborating the problem with an emotional pull. This part must be longer than body sentence 2. We can have 25-30 words here.

Body Text Sentence 4 – Stating the solution on how to solve the difficulty.

If you’d like to donate to Foodbank in a different state click here.

Help Australians like [Recipient’s Name]

 

Touching quote from a person that describes their situation and how they felt before they received help, 20 words utmost.

– Recipients Name, Location

Urging Statement to respond on the above message

Intro paragraph of the message from the CEO, 30 words at most. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam

 

Body Text Sentence 1 – Encouraging words from the CEO and also stating the objectives.

Body Text Sentence 2 – Stating facts about the current situations of the foodbank and putting some words
that give some glimpse on the needs. 30 – 40 words.

Headlines on facing challenges

Statements that elaborate on the problem. Maybe also telling the cause of the challenges faced. This can be 70- 100 words in two paragraphs.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

.

 

Headline for the reader

Statements for the reader—either a thanks or to inform them what they can do. This can be 100-150 words in two to three paragraphs.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

State-Related CTA

Call the reader to action. This could be about 150 – 200 words in a few separate paragraphs. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

We know that times are tough for many Australians, but if you are in a position to make a financial contribution, we’d love to hear from you.

Your donation will help us secure bulk supplies of essential food and groceries to help meet the growing demand for food relief across the community.

The introductory paragraph of an experience story should ease the readers into living the experience vicariously. One could paint the setting by describing the moment or giving out the 5 W’s (What, Where, Why, When and Who).

The supporting paragraphs should further provide context to the setting of the story. Evoke some emotions based on life experiences most people can relate to.

“An experience story is incomplete without looking at other people’s perspective. Try to introduce or bring in a person relevant to the story and directly quote them.”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui. Integer id leo interdum justo tincidunt venenatis. Nam at metus eu ex bibendum accumsan in id leo. Proin varius varius lorem at lacinia. Pellentesque a bibendum leo, a commodo mi. Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat.

“Integer vitae sem non nunc consequat vestibulum. Sed consequat diam at nulla sagittis, in aliquet est congue. Praesent efficitur malesuada turpis, in ultricies turpis tempor sed.”

Maecenas lacinia ullamcorper risus, et feugiat leo. Pellentesque consectetur metus et diam efficitur, non venenatis lorem gravida. Aliquam erat volutpat.

Phasellus interdum sollicitudin odio id malesuada. Suspendisse nisl ligula, laoreet eget bibendum eu, placerat sed ante.

The story should end with a quote or a feeling that the readers could take home—having just taken a glimpse through other people’s eyes.

Every $1 donated = 2 meals

Start with a strong, eye-catching sentence. The introductory paragraph should immediately capture attention, possibly evoke emotion and reveal pain points.

 

The supporting paragraphs right after the introductory paragraph should primarily highlight facts and info to further the story and why the reader should continue reading on (creating a need step). This paragraph is key to prepping the reader to not just take in but need the information presented in rest of the story.

Quite possibly, share a scenario or quote to build relatability. This is also a good opportunity to personalise and add the colourful language in as there are fewer opportunities for that later when presenting the information in bullet form. The key here is to prepare the reader to need the information shared down below.

For choosing the topics below, make sure they amplify, support or resolve any emotions, pain points, efforts presented in the first few paragraphs.

Info Topic Heading 1

  • Information should be presented in one sentence each (you can make exemptions).
  • Any new information (even though related to the previous point) should be made in another bullet point.
  • Effective bullet points rely on strong headings that group related items together.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.

Info Topic Heading 2

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 3

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 4

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 5

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 6

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

The piece should end with a powerful CTA. The story with a note that the readers themselves could help to resolve or relieve a pain point presented in the story. The information serves as the motivation for them to do something about it, e.g. help reduce food waste or donate to a local food drive.

Every $1 donated = 2 meals