The introductory paragraph of an experience story should ease the readers into living the experience vicariously. One could paint the setting by describing the moment or giving out the 5 W’s (What, Where, Why, When and Who).

The supporting paragraphs should further provide context to the setting of the story. Evoke some emotions based on life experiences most people can relate to.

“An experience story is incomplete without looking at other people’s perspective. Try to introduce or bring in a person relevant to the story and directly quote them.”

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“Integer vitae sem non nunc consequat vestibulum. Sed consequat diam at nulla sagittis, in aliquet est congue. Praesent efficitur malesuada turpis, in ultricies turpis tempor sed.”

Maecenas lacinia ullamcorper risus, et feugiat leo. Pellentesque consectetur metus et diam efficitur, non venenatis lorem gravida. Aliquam erat volutpat.

Phasellus interdum sollicitudin odio id malesuada. Suspendisse nisl ligula, laoreet eget bibendum eu, placerat sed ante.

The story should end with a quote or a feeling that the readers could take home—having just taken a glimpse through other people’s eyes.

Every $1 donated = 2 meals

Start with a strong, eye-catching sentence. The introductory paragraph should immediately capture attention, possibly evoke emotion and reveal pain points.

 

The supporting paragraphs right after the introductory paragraph should primarily highlight facts and info to further the story and why the reader should continue reading on (creating a need step). This paragraph is key to prepping the reader to not just take in but need the information presented in rest of the story.

Quite possibly, share a scenario or quote to build relatability. This is also a good opportunity to personalise and add the colourful language in as there are fewer opportunities for that later when presenting the information in bullet form. The key here is to prepare the reader to need the information shared down below.

For choosing the topics below, make sure they amplify, support or resolve any emotions, pain points, efforts presented in the first few paragraphs.

Info Topic Heading 1

  • Information should be presented in one sentence each (you can make exemptions).
  • Any new information (even though related to the previous point) should be made in another bullet point.
  • Effective bullet points rely on strong headings that group related items together.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.

Info Topic Heading 2

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 3

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 4

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 5

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 6

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

The piece should end with a powerful CTA. The story with a note that the readers themselves could help to resolve or relieve a pain point presented in the story. The information serves as the motivation for them to do something about it, e.g. help reduce food waste or donate to a local food drive.

Every $1 donated = 2 meals

[PEOPLE PROFILE
CATEGORY]:

[Name],
[Location, State]

“The first quote should tell a lot about the person in the profile story. This could notify readers the motivation and or beliefs on why the person do the things he/she does.”

 

Start with a strong lead. Both your opening line and paragraph need to capture the reader’s attention. You are creating a first impression of the person, so make sure you hook your readers from the start.

 

A profile story is a portrait of a person in words. The next few supporting paragraphs should take the readers in the other person’s world and environment. Do not try to cram into a few paragraphs all the facts that you’ve gathered else you might end up with narrative version of the person’s resume rather than a profile story.

“A good profile story cannot be complete without quotes. Incorporate direct quotes to show your subject’s point of view. Quote them extensively. Quote friends or family. Give a few quotes for every topic you cover in the story.”

 

 

It can be a good idea to let the person have the last word and end with a quote.

Every cent counts for Foodbank. If you’d like to donate to help your fellow Australians, please donate today.

 

HEADLINE GOES HERE: SUMMARISE STORY IN ONE BRIEF PHRASE

The introductory paragraph of the story. The goal of this section is to be informative as possible. This should answer at least 3 of the 5 W’s (What, Where, Why, When and Who) and catch reader interest.

In one to two supporting paragraphs, answer the rest of the 5 W’s not answered in the introductory paragraph. Keep the section succinct. Supporting paragraphs “support” the introductory paragraph by introducing important fact or detail one paragraph at a time. Always write in the third person, sharing compelling information from an outsider’s perspective (as the media would).

SUBPOINT 1

Each subpoint should highlight the important points of the
announcements—further adding up to the 5 W’s in a bulleted and much concise format.

SUBPOINT 2

This is mainly for audiences that don’t have the time to sift through details and fully background information—just enough to tell the story from a position of authority. There shouldn’t be any new, crucial information covered after this section that a reader could miss.

This section provides the background of the news story. Explain the history, background and the bigger story in several paragraphs. Compared to the earlier supporting paragraphs, these tell another, but less important fact or detail. Use quotes if necessary and if it further explains background information.

If necessary, use several paragraphs to explain the sides or different viewpoints (opinions) on the story using quotes and facts. Include the rest of the information you have about the story going from most important to least important, including quotes.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sollicitudin iaculis efficitur. Nullam in est volutpat, egestas sem sed, dapibus purus. Vivamus molestie eu nibh at tempus. Suspendisse ornare nibh vitae sodales mattis. Sed pretium diam sit amet mi dictum, eu congue magna congue.

In this last paragraph, keep in mind that the reader already has all of the vital details and information they need. Offer details here

Every $1 donated = 2 meals

600,000 meals for hungry Australians: Mars Food Australia launches Collaborative Supply Program with Foodbank

27th July 2021

Mars Food Australia and Foodbank have launched a new partnership that will help provide more than 600,000 meals to Australians in need this year.

During the COVID-19 lockdowns in 2020, the demand for food relief increased by 47 per cent, with three in 10 of food insecure Australians facing hunger for the first time in their lives.

Foodbank Australia CEO, Brianna Casey, said this new collaborative supply program with Mars Food Australia will help Foodbank better respond to the increasing demand for food relief. Providing a steady, planned supply of food products will help meet the huge logistical challenge of getting food to hundreds of thousands of Australians doing it tough.

“This program helps Foodbank turn our food and grocery ‘surprise chain’ based on ad hoc donations and unpredictable food rescue opportunities, into a predictable, reliable ‘supply chain’,” Ms Casey said.

Bill Heague Mars Food Australia General Manager 3
General Manager of Mars Food Australia, Mr Bill Heague, with some of the sauces being produced for Foodbank.

“Foodbank has never been more important than it is right now. We’re responsible for ensuring essential food relief can remain available in spite of lockdowns, border closures and panic buying.

“Unpredictable employment patterns and the broader economic fallout from COVID-19 has meant we have had to increase the quantity of food we’re providing to Australians from all walks of life. Partnerships like this with Mars Food Australia are vital in helping us meet this growing need,” she said.

Mars Food Australia is donating some of its most popular products, chosen for their versatility in the kitchen and ability to help create easy and tasty meals with ingredients commonly also available through food relief.

General Manager of Mars Food Australia, Mr Bill Heague, said Mars is committed to helping alleviate the growing hunger problem in Australia.

“Last year, through our monthly ad hoc Foodbank donations, we delivered 265,700 meals to people in need. But the pandemic made food insecurity an even bigger issue in our society, and we knew we could do more. We talked with Foodbank about what help they needed most, and a consistent supply of food products came out on top,” Mr Heague said.

“Keeping Australians healthy by providing dinnertime meals is a key ongoing goal for our company. This year we will increase our contribution by providing recipe bases and sauces for 600,000 meals for people in need through Foodbank, and we hope to grow this contribution even further in the future.

“It will help us achieve our goal of reducing the number of individuals and families who are struggling with food insecurity and going through difficult times.

“I’m a firm believer that dinner time matters, because we know that finding opportunities to cook and share meals with family and friends is good for both physical and mental wellbeing. It’s the foundation of our food business, side by side with providing healthy, easy, affordable and tasty meal options,” Mr Heague said.

Globally, Mars Incorporated is committed to delivering 25 million meals to people in need of a healthy meal, by 2025. Here in Australia that means one million meals for Australians by the end of 2021. The new Foodbank partnership will deliver 60 per cent of this goal.

As part of the new agreement with Foodbank, Mars will donate 175,000 jars and bottles of dinnertime products to Foodbank including Dolmio Bolognese and Carbonara Sauce, Kan Tong Butter Chicken Simmer Sauce and MasterFoods tomato sauce. These products alone contain 689,280 serves of vegetables.

-Ends-

 

Media enquiries

Rebecca Collins
Foodbank Australia
E rebecca@foodbank.org.au
+61 409 786 132

Vianney Segedin
Bite Communications
vianney@bitecom.com.au
+61 2 9977 8195
+61 451 811 465

Healthy Recipe for Kids

Meet Apple Jack, the appetising apple that makes eating fruit fun

Encouraging children to try fruit in a fun way promotes healthy habits at an early stage. And what can be healthier than the fruit that allegedly keeps doctors away?

We also know that sometimes the healthy option can be a little bit boring. We wanted to share a wholesome alternative to junk food that you and your kids can have fun making together.

So meet “Apple Jack”! This spooky looking apple will get kids excited about healthy food.

For this recipe, you will need:

  • Apples
  • Sunflower seeds
  • Some lolly “googly”eyes
  • Your favourite nut butter – we’re using peanut butter.
  • A sharp knife
  • A butter knife
  • Cutting board

Step 1

Using the sharp knife, slice two “cheeks” from the apple, avoiding the core in the middle.

Slice the remaining cheeks from the apple.

Step 2

Cut a “mouth” shape from the two larger slices of apple.

Step 3

Using butter knife, spread a thin layer of nut butter into the “mouth”. It’s okay if it’s a little messy.

Step 4

Carefully position the sunflower seeds into the “mouth”, trying to make them look like scary teeth.

Step 5

Using the sharp knife, slice the small pieces of apple lengthways into thin slices.

Step 6

Arrange the thin slices of apple underneath the large pieces, fan them out so they look like legs.

Step 7

Using a little dot of nut butter as glue, place as many google eyes as you want onto your new apple monsters.

Step 8

Transfer your monsters to a plate and be brave as you eat your spooky creations!

Brisbane Markets helps provide 590,400 meals to people facing hunger

Brisbane Markets Limited is one of Foodbank Queensland’s valued partners helping us supply nutritious food to hungry Queenslanders.

Working together, more than 328,000 kilograms of fresh food is collected by Foodbank Queensland at Brisbane Markets each year and distributed to Queenslanders in need. That’s the equivalent of more than 590,400 meals to help hungry Queenslanders put food on the table.

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Luke Leeson, Communication Manager at Brisbane Markets, said as Queensland’s only central fruit and vegetable market, the Brisbane Produce Market was the state’s most important centre for the marketing and distribution of fresh fruit and vegetables.

“The Brisbane Markets forms a vital link in the supply chain between growers of fresh produce and over 800 registered buyers, including independent supermarkets, retailers, food processors, secondary wholesalers and the food service industry.”

“More than 700 million kilograms of fresh produce, valued at $2 billion, passes through the Brisbane Markets every year,” Luke said.

With the help of Brisbane Markets, many wholesalers donate to Foodbank Queensland, some of which have been donating for more than 15 years to help fight hunger across the state.

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Foodbank Queensland Food Supply Manager, said Foodbank was proud to work with Brisbane Markets to rescue food, reduce waste, and fight hunger.

“Sadly, one in five people in our community, are in crisis at some point each year, dealing with the anguish and despair of not knowing where the next meal will come from. Every food donation, big or small, makes a very real difference to people suffering from hunger.”

“Donating surplus or imperfect food enables Brisbane Markets wholesalers to directly provide benefits to people who are living in disadvantaged circumstances whilst having a positive impact on the environment.”

Foodbank works closely with retailers, farmers and manufacturers throughout Australia who donate fresh, ambient, chilled and frozen food, as well as personal care and household items to support people in need.

Our wonderful food donors help us ensure that our shelves are never empty, and our Members can continue distributing food across Queensland to those who need it most. A big thank you to all of our food donors for your continued generosity.

If you’re in the food industry and are interested in becoming a food donor, please click here.

Harvest Rain Christian Care provides vital food relief across Ipswich region

Harvest Rain Christian Care is one of Foodbank Queensland’s 250 Member Charities focused on assisting disadvantaged people and people experiencing crisis from across the Ipswich and surrounding regions – primarily through the provision of food support.

The community charity’s support programs, which all operate from the Tivoli Drive In, assist approximately 60,000 people from across the Ipswich region.

Fred Muys, Harvest Rain Christian Care Executive Director, said he was grateful to have been receiving food from Foodbank Queensland since 2007 to help Harvest Rain Christian Care grow its vital food relief programs.

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“We operate a Community Food Co-op which provides battlers with the opportunity to source groceries and other items for a nominal handling fee, plus options to receive free bakery, dairy and fresh produce,” Fred explains.

“We also operate a community kitchen which produces more than 2,500 wholesome pre-cooked and frozen meals every week for distribution to needy families – both through our own agency and through other charities and community groups across the region,” he said.

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Their frozen meals project also supports unemployed youth by offering employment and work skills training opportunities in hospitality, where trainees work in a commercial grade kitchen to produce nutritious meals, from the food provided by Foodbank, to support people in need.

Since COVID-19, the team at Harvest Rain Christian Care have commenced a home delivery service to support the increasing number of people experiencing hardship, including the elderly and many who are unable to access support due to lockdowns and isolation.

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Harvest Rain Christian Care is sadly just one of many food relief charities who have seen an increase in demand, with charities in Ipswich currently supporting, on average, double the number of people on a weekly basis, compared to February last year prior to COVID-19 lockdowns.

If you are in a position to help Foodbank Queensland provide more food across the state to support Queenslanders in need, please consider joining the fight against hunger as a regular giver.

If you are a Queensland charity, Foodbank Queensland membership is a great way to support your food relief projects, offering your organisation a reliable source of food and groceries all year round.

ASHLEY’S STORY

Ashley had to quickly find a way to feed
her four children.

A year marred by personal anguish, housing insecurity and the pandemic left Ashley and her four kids eating below the poverty line.

Supporting four kids, aged 8, 7, 5 and 2, has always been tough, but Ashley, 28, has managed to scrape by. Then last year, the young mum from Warwick faced a series of major challenges that turned her life upside down.

Sadly, Ashley’s relationship with her partner had broken down. He continued to live in the house but would not contribute, so Ashley had to cover food and bills for the family alone. Then the pandemic hit, and jobs dried up in Warwick. There was little chance of finding work. In a final blow, the house Ashley rented was sold and she had to move out – but there were no other homes in her budget.

“I’m a strong person and it takes a lot for me to get upset, but here I was trying to cover all food, bills, fuel and school costs on my own, with four kids under eight. There were times I’d have to borrow meat, milk or bread off people I knew, just to get us through. It was really hard.” – Ashley

To ensure her kids were fed, Ashley would do a careful fortnightly shop to stretch her money as far as she could. She knew healthy foods like fruit and vegetables were critical for her kids’ wellbeing, but with her changing circumstances, many staples were now out of reach. Things were so bad that Ashley’s two eldest kids would sometimes go to school with just an apple to eat. Ashley herself was meant to follow a special diet to manage Crohn’s disease, but she could not even afford the most basic of meals.

“Some nights, if there wasn’t enough dinner I would go without or have a sandwich after the kids went to bed.” – Ashley

Then one day, just before Christmas, things reached a new low. After paying her bills, Ashley discovered she had only $100 left to feed her family for the next two weeks.

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In desperation, she went straight to her local church to ask for help. Thanks to generous people like you and Foodbank’s Member Charities, Ashley could be offered a Foodbank hamper in her crisis.

With so much going on, Ashley is overjoyed to know that in weeks when money is scarce, a Foodbank hamper can fill four young bellies. In it, she can find the staples to make a nutritious and filling spaghetti bolognaise, or a stir fry that she and all the kids enjoy.

“Right now, I am doing everything on my own and it’s hard to ask for help. When I did ask, Foodbank helped in a big way. Without that help, I’d still have to ask people I know to borrow food, so this has made a big difference – thank you.” – Ashley

Many regional towns like Warwick are still reeling from the economic effects of the pandemic, including joblessness and housing instability. For those families already eating close to the poverty line like Ashley’s, your support has never been more vital.

Your generosity will help families like Ashley’s receive the essential groceries they need to get back on their feet. Thank you for making a difference.

Every $1 you donate will provide two nutritious meals to someone facing hunger like Ashley.

HELP HUNGRY QUEENSLANDERS LIKE ASHLEY

CANS FILM FESTIVAL

After a brief delay, we’re proud to announce that the legends at The Sun Theatre will still screen films from this festival between 1 – 3 August 2021.

We can’t fly you to France, but we can try and bring Europe to you with our very own ‘Cans Film Festival’, right here in Yarraville. This fun-filled film event will see The Sun Theatre screen food films for food lovers of all ages.

Proceeds of the festival will be donated to Foodbank Victoria, with $5 from every ticket sold going straight to our work feeding Victorians. Guests and the wider community will also be encouraged to donate a ‘can’ during the festival.

So get your mates together, take the kids for a treat, or cuddle up with a loved one and enjoy the films on offer.

Download this poster for the full screenings, and don’t forget to donate a can!

Get in quick to book your tickets!