CEO Message

In March, hundreds of people found themselves trapped in NSW floodwaters. Thanks to your kindness, Foodbank was able to respond urgently to the flood crisis, delivering much-needed hampers to those in desperate need.

Your response to our plea for help was immediate and incredible. It was a moment to reflect on how fortunate we are to have people like you by our side – thank you.

The media has left, the floods have slipped from TV screens, but the disaster left behind will take months of recovery. With your dedication to helping feed struggling Aussies, Foodbank will be there every step of the way.

John Robertson

CEO Foodbank NSW & ACT

The Hunger Ride 2021

We know you’ve been hanging out for it – The Hunger Ride is back on for 12 – 14 November, 2021!

Ever wanted to feel like a professional in the pro peloton? The Hunger Ride is an exclusive corporate cycling challenge through 172kms of Victoria’s most beautiful and difficult cycling terrain. While the terrain might be challenging, every kilometre will help raise much-needed funds to provide vulnerable children and their families with emergency food relief.

We’re now recruiting dedicated corporate cycling teams to join Hunger Ride ambassador Baden Cooke and well-known personalities such as Hamish Blake and Matthew Keenan to test their mettle and help us break the cycle of hunger.

Interested?

Briony’s story 

The day Briony made her first trip to Foodbank WA’s Centre for Hunger relief, is a memory both bitter and sweet. She’d been given a ticket to survival, a fifty dollar voucher. Her rent was paid, the lights were on, she had nappies, baby Marlow had been fed, but Briony had been going without.

There was just enough fuel in the car to take the forty-five minute trip. Briony hated to waste fuel; she’d been saving those miles for emergencies… and this was a matter of survival.

Three years earlier at age thirty, she never could have imagined being without food. She was fit, full of fun and loving her full time job working for an art supply specialist in Subiaco. Everything fell apart the afternoon she got a call from her doctor to come in urgently.

Briony’s breast cancer treatment started right away. She had radical breast surgery, an infuser port put in her heart, chemo and radiation. She had her precious eggs frozen and was told she could never fall pregnant naturally. Briony says the treatment worked by killing everything inside her body so there would be ongoing health issues like osteoporosis and lymphedema.

Emerging from two years of treatment, Briony felt lost and isolated. She’d been out of the social network, friends had moved on to start families and her life experiences weren’t really something others connected with. Keen to restore normality, Briony returned to the job she loved.

“After treatment when your hair grows back it makes everyone else comfortable. It makes them feel satisfied that ‘I’m ok now’, without really having to check in. People don’t understand that you are still enduring a personal struggle post cancer, also there was always this grey cloud of possibility of it returning.”

It was too much, too soon. Briony had a breakdown and hasn’t returned to her job since then.

“It was like a physical, spiritual and emotional step. I had to learn that I couldn’t replicate the person I was before that which is what I was trying to do. There was a long journey of letting go of the person that I was prior to cancer and rebuilding my sense of self from the ground up.”

The following year, Briony went to see her doctor. “I feel like I’m pregnant”, she said. The doctor and several other doctors she saw in the weeks that followed said it wasn’t possible. Early tests didn’t prove anything and when elevated hormone levels did start to show up she was sent for urgent ultrasound for fear the cancer had returned. And there she was, little Marlow, her tiny heart jumping for joy at six weeks of life.

Pregnancy is rarely easy, and for Briony there were traumas and challenges every step of the way, but little Marlow arrived safely. Briony juggled being a new mum with ongoing medical appointments including a hip replacement when her baby was only four months old.

“I was a disabled single mum so there was a real big struggle in my life. Marlow was my purpose. I was obsessed with keeping her alive because I didn’t think I was even going to get her to this earth.”

Briony struggled to pay the bills, and at a time when her own health and nutrition should have been a priority, she was putting herself last. Little Marlow was always fed, Briony hoarded what little food she had and went without.

Help for Briony came via her Mothers group. It was a group for vulnerable mums run by Uniting Care West and everyone was given a list of support services. Taking that step of asking for help was very, very hard, but Briony says by that time it was a matter of survival.

“I was apprehensive at first because it was a struggle to even get there. Once I got in and saw how much I was able to fill up my trolley with it became a relief. A relief of stress and anxiety. So much useful stuff, even a treat like an iced-tea. That food was going to make such a difference for me and last several weeks.” Briony said.

“Foodbank WA provided a safe space for me in a situation where I was vulnerable. Sometimes all it takes is someone filling up your pantry to give you the confidence to keep going.”

Briony is in a better place now, but as a single mum on a disability pension with chronic pain, lymphedema, bulging discs and osteoporosis, life is still hard work. She has regular rehabilitation but always makes time to walk Marlow to school and walk the dog. Without making time for her health Briony says she could be in a wheelchair. From time to time Briony has turned to Foodbank WA, but she still says asking for help isn’t easy.

“People aren’t going to sympathise with you just because you’re a mum trying to feed your kid, they don’t want to hear that you’ve had cancer or that you’re hungry. They don’t want to hear how they have to be responsible for you, they just want to hear what you’re doing to fix it. There was a strong sense of having to figure it out on your own and you judge yourself for it.”

“People don’t choose poverty. We shouldn’t take anything for granted, especially after this past 18 months, there are a lot more people in this situation.”

While Briony is doing a great job of caring for herself now, she will still always be priority #2, because gorgeous Marlow is her everything.

“She’s my shining light. Marlow does show empathy and kindness which was the most important impression I wanted to leave on my child. I want her to stop and notice when people need help. I know it’s part of her fundamental makeup and I’ve never been more proud of anything in my life.”

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2 LINE HEADINGS THAT
GENERATES FEELING OF NEED

SUB-HEADLINE THAT FOLLOWS THE HEADINGS

Body Text Sentence 1 –  Create an emotional connection, can ask a heartfelt question. 16- 18 words.

Body Text Sentence 2 – Stating facts about what is the main problem to be solved.  It can be 20-25 words here.

Body Text Sentence 3 – Elaborating the problem with an emotional pull. This part must be longer than body sentence 2. We can have 25-30 words here.

Body Text Sentence 4 – Stating the solution on how to solve the difficulty.

If you’d like to donate to Foodbank in a different state click here.

Help Australians like [Recipient’s Name]

 

Touching quote from a person that describes their situation and how they felt before they received help, 20 words utmost.

– Recipients Name, Location

Urging Statement to respond on the above message

Intro paragraph of the message from the CEO, 30 words at most. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam

 

Body Text Sentence 1 – Encouraging words from the CEO and also stating the objectives.

Body Text Sentence 2 – Stating facts about the current situations of the foodbank and putting some words
that give some glimpse on the needs. 30 – 40 words.

Headlines on facing challenges

Statements that elaborate on the problem. Maybe also telling the cause of the challenges faced. This can be 70- 100 words in two paragraphs.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

.

 

Headline for the reader

Statements for the reader—either a thanks or to inform them what they can do. This can be 100-150 words in two to three paragraphs.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

State-Related CTA

Call the reader to action. This could be about 150 – 200 words in a few separate paragraphs. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

We know that times are tough for many Australians, but if you are in a position to make a financial contribution, we’d love to hear from you.

Your donation will help us secure bulk supplies of essential food and groceries to help meet the growing demand for food relief across the community.

The introductory paragraph of an experience story should ease the readers into living the experience vicariously. One could paint the setting by describing the moment or giving out the 5 W’s (What, Where, Why, When and Who).

The supporting paragraphs should further provide context to the setting of the story. Evoke some emotions based on life experiences most people can relate to.

“An experience story is incomplete without looking at other people’s perspective. Try to introduce or bring in a person relevant to the story and directly quote them.”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui. Integer id leo interdum justo tincidunt venenatis. Nam at metus eu ex bibendum accumsan in id leo. Proin varius varius lorem at lacinia. Pellentesque a bibendum leo, a commodo mi. Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat.

“Integer vitae sem non nunc consequat vestibulum. Sed consequat diam at nulla sagittis, in aliquet est congue. Praesent efficitur malesuada turpis, in ultricies turpis tempor sed.”

Maecenas lacinia ullamcorper risus, et feugiat leo. Pellentesque consectetur metus et diam efficitur, non venenatis lorem gravida. Aliquam erat volutpat.

Phasellus interdum sollicitudin odio id malesuada. Suspendisse nisl ligula, laoreet eget bibendum eu, placerat sed ante.

The story should end with a quote or a feeling that the readers could take home—having just taken a glimpse through other people’s eyes.

Every $1 donated = 2 meals

Start with a strong, eye-catching sentence. The introductory paragraph should immediately capture attention, possibly evoke emotion and reveal pain points.

 

The supporting paragraphs right after the introductory paragraph should primarily highlight facts and info to further the story and why the reader should continue reading on (creating a need step). This paragraph is key to prepping the reader to not just take in but need the information presented in rest of the story.

Quite possibly, share a scenario or quote to build relatability. This is also a good opportunity to personalise and add the colourful language in as there are fewer opportunities for that later when presenting the information in bullet form. The key here is to prepare the reader to need the information shared down below.

For choosing the topics below, make sure they amplify, support or resolve any emotions, pain points, efforts presented in the first few paragraphs.

Info Topic Heading 1

  • Information should be presented in one sentence each (you can make exemptions).
  • Any new information (even though related to the previous point) should be made in another bullet point.
  • Effective bullet points rely on strong headings that group related items together.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.

Info Topic Heading 2

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 3

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 4

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 5

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

Info Topic Heading 6

  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.
  • Phasellus consectetur convallis dapibus. Vivamus congue eros sed neque ornare volutpat integer vitae sem non nunc consequat vestibulum.
  • Morbi fringilla maximus leo, ut vulputate elit rutrum eu. Integer sit amet velit dui.

The piece should end with a powerful CTA. The story with a note that the readers themselves could help to resolve or relieve a pain point presented in the story. The information serves as the motivation for them to do something about it, e.g. help reduce food waste or donate to a local food drive.

Every $1 donated = 2 meals

[PEOPLE PROFILE
CATEGORY]:

[Name],
[Location, State]

“The first quote should tell a lot about the person in the profile story. This could notify readers the motivation and or beliefs on why the person do the things he/she does.”

 

Start with a strong lead. Both your opening line and paragraph need to capture the reader’s attention. You are creating a first impression of the person, so make sure you hook your readers from the start.

 

A profile story is a portrait of a person in words. The next few supporting paragraphs should take the readers in the other person’s world and environment. Do not try to cram into a few paragraphs all the facts that you’ve gathered else you might end up with narrative version of the person’s resume rather than a profile story.

“A good profile story cannot be complete without quotes. Incorporate direct quotes to show your subject’s point of view. Quote them extensively. Quote friends or family. Give a few quotes for every topic you cover in the story.”

 

 

It can be a good idea to let the person have the last word and end with a quote.

Every cent counts for Foodbank. If you’d like to donate to help your fellow Australians, please donate today.

 

HEADLINE GOES HERE: SUMMARISE STORY IN ONE BRIEF PHRASE

The introductory paragraph of the story. The goal of this section is to be informative as possible. This should answer at least 3 of the 5 W’s (What, Where, Why, When and Who) and catch reader interest.

In one to two supporting paragraphs, answer the rest of the 5 W’s not answered in the introductory paragraph. Keep the section succinct. Supporting paragraphs “support” the introductory paragraph by introducing important fact or detail one paragraph at a time. Always write in the third person, sharing compelling information from an outsider’s perspective (as the media would).

SUBPOINT 1

Each subpoint should highlight the important points of the
announcements—further adding up to the 5 W’s in a bulleted and much concise format.

SUBPOINT 2

This is mainly for audiences that don’t have the time to sift through details and fully background information—just enough to tell the story from a position of authority. There shouldn’t be any new, crucial information covered after this section that a reader could miss.

This section provides the background of the news story. Explain the history, background and the bigger story in several paragraphs. Compared to the earlier supporting paragraphs, these tell another, but less important fact or detail. Use quotes if necessary and if it further explains background information.

If necessary, use several paragraphs to explain the sides or different viewpoints (opinions) on the story using quotes and facts. Include the rest of the information you have about the story going from most important to least important, including quotes.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sollicitudin iaculis efficitur. Nullam in est volutpat, egestas sem sed, dapibus purus. Vivamus molestie eu nibh at tempus. Suspendisse ornare nibh vitae sodales mattis. Sed pretium diam sit amet mi dictum, eu congue magna congue.

In this last paragraph, keep in mind that the reader already has all of the vital details and information they need. Offer details here

Every $1 donated = 2 meals

600,000 meals for hungry Australians: Mars Food Australia launches Collaborative Supply Program with Foodbank

27th July 2021

Mars Food Australia and Foodbank have launched a new partnership that will help provide more than 600,000 meals to Australians in need this year.

During the COVID-19 lockdowns in 2020, the demand for food relief increased by 47 per cent, with three in 10 of food insecure Australians facing hunger for the first time in their lives.

Foodbank Australia CEO, Brianna Casey, said this new collaborative supply program with Mars Food Australia will help Foodbank better respond to the increasing demand for food relief. Providing a steady, planned supply of food products will help meet the huge logistical challenge of getting food to hundreds of thousands of Australians doing it tough.

“This program helps Foodbank turn our food and grocery ‘surprise chain’ based on ad hoc donations and unpredictable food rescue opportunities, into a predictable, reliable ‘supply chain’,” Ms Casey said.

Bill Heague Mars Food Australia General Manager 3
General Manager of Mars Food Australia, Mr Bill Heague, with some of the sauces being produced for Foodbank.

“Foodbank has never been more important than it is right now. We’re responsible for ensuring essential food relief can remain available in spite of lockdowns, border closures and panic buying.

“Unpredictable employment patterns and the broader economic fallout from COVID-19 has meant we have had to increase the quantity of food we’re providing to Australians from all walks of life. Partnerships like this with Mars Food Australia are vital in helping us meet this growing need,” she said.

Mars Food Australia is donating some of its most popular products, chosen for their versatility in the kitchen and ability to help create easy and tasty meals with ingredients commonly also available through food relief.

General Manager of Mars Food Australia, Mr Bill Heague, said Mars is committed to helping alleviate the growing hunger problem in Australia.

“Last year, through our monthly ad hoc Foodbank donations, we delivered 265,700 meals to people in need. But the pandemic made food insecurity an even bigger issue in our society, and we knew we could do more. We talked with Foodbank about what help they needed most, and a consistent supply of food products came out on top,” Mr Heague said.

“Keeping Australians healthy by providing dinnertime meals is a key ongoing goal for our company. This year we will increase our contribution by providing recipe bases and sauces for 600,000 meals for people in need through Foodbank, and we hope to grow this contribution even further in the future.

“It will help us achieve our goal of reducing the number of individuals and families who are struggling with food insecurity and going through difficult times.

“I’m a firm believer that dinner time matters, because we know that finding opportunities to cook and share meals with family and friends is good for both physical and mental wellbeing. It’s the foundation of our food business, side by side with providing healthy, easy, affordable and tasty meal options,” Mr Heague said.

Globally, Mars Incorporated is committed to delivering 25 million meals to people in need of a healthy meal, by 2025. Here in Australia that means one million meals for Australians by the end of 2021. The new Foodbank partnership will deliver 60 per cent of this goal.

As part of the new agreement with Foodbank, Mars will donate 175,000 jars and bottles of dinnertime products to Foodbank including Dolmio Bolognese and Carbonara Sauce, Kan Tong Butter Chicken Simmer Sauce and MasterFoods tomato sauce. These products alone contain 689,280 serves of vegetables.

-Ends-

 

Media enquiries

Rebecca Collins
Foodbank Australia
E rebecca@foodbank.org.au
+61 409 786 132

Vianney Segedin
Bite Communications
vianney@bitecom.com.au
+61 2 9977 8195
+61 451 811 465